Your Ultimate TV Buying Guide - Choosing the Right Size TV for Your Needs

Buying a new television can be an exciting but overwhelming experience. With so many options available on the market, it’s important to choose the right size TV for your needs. Whether you’re upgrading your current TV or buying one for the first time, this complete guide will help you make an informed decision.

Size matters: One of the most important factors to consider when buying a TV is the size. A TV that is too small may not provide the immersive viewing experience you desire, while a TV that is too large can be overwhelming in small spaces. So how do you determine the right size for your room?

The viewing distance: The viewing distance is a crucial factor in determining the size of the TV. As a general rule, the TV screen should occupy about 30 degrees of your field of vision for an optimal viewing experience. Measure the distance from your seating area to where you plan to place the TV and choose a screen size that suits this distance.

Room size: Another important consideration is the size of the room where the TV will be placed. A larger room can accommodate a bigger TV, while a smaller room may require a smaller screen size. Take into account the dimensions of the room and the available wall space to ensure that the TV fits well without overwhelming the room.

Determining the Right TV Size for Your Room

Choosing the right TV size for your room is crucial to optimizing your viewing experience. While bigger might seem better, there are a few factors to consider to ensure that you choose the ideal TV size for your space.

1. Measure your viewing distance: The size of your TV should be determined by the distance between your seating area and the screen. As a general rule, the diagonal measurement of your TV should be one-third of the distance between your seating and the screen. For example, if you sit 9 feet away from your TV, a 36-inch screen would be suitable.

2. Consider the room layout: Take into account the layout of your room. If you have a small room or limited wall space, a smaller TV might be more appropriate. On the other hand, if you have a large room or an open floor plan, a bigger TV can provide a more immersive experience.

3. Opt for a larger size for big rooms: If your room is larger, you might want to consider a larger TV size. A larger TV can fill the space better and make the viewing experience more enjoyable, especially if you frequently watch movies or play video games.

4. Consider the screen resolution: The screen resolution can also impact the ideal TV size for your room. A higher resolution, such as 4K, allows for more detailed images and a closer seating distance. If you plan on sitting relatively close to the screen, you might want to choose a larger TV to take full advantage of the higher resolution.

5. Take into account personal preferences: Ultimately, your personal preferences should also be taken into account. If you prefer a larger screen that offers a more immersive experience, you might choose a slightly larger TV size than what the measurements suggest. It’s important to find a balance between what is recommended and what you personally enjoy.

By considering factors such as viewing distance, room layout, screen resolution, and personal preferences, you can determine the right TV size for your room and enjoy an optimal viewing experience.

Consider the Viewing Distance

When selecting the right size television for your space, it’s important to also consider the viewing distance. The viewing distance refers to the distance between the viewer and the TV screen. This is an important factor to take into account because it can greatly affect your overall viewing experience.

As a general guideline, the viewing distance should be about 1.5 to 2.5 times the diagonal size of the TV screen. For example, if you have a 40-inch TV, the recommended viewing distance would be between 60 to 100 inches, or about 5 to 8 feet away from the screen. This distance allows for comfortable and immersive viewing, where you can easily see all the details without straining your eyes or neck.

However, everyone has different preferences when it comes to TV viewing distance. Some people may prefer to sit closer to the TV for a more immersive experience, while others may prefer to sit farther away for a more relaxed viewing experience. It’s important to find a distance that is comfortable for you and your viewing habits.

It’s worth noting that if you sit too close to the TV, you may begin to see the individual pixels, which can result in a less sharp and clear image. On the other hand, if you sit too far away, you may miss out on the details and immersive experience that a larger TV screen can provide.

Another factor to consider is the resolution of the TV. If you have a higher resolution TV, such as a 4K or 8K TV, you can sit closer to the screen without noticing the individual pixels. This means you can have a larger TV screen and still sit at a relatively close distance, resulting in a more immersive experience.

Ultimately, finding the right viewing distance is a matter of personal preference and comfort. It’s important to consider the size of your space, the resolution of the TV, and your own viewing habits when making your decision. By considering the viewing distance, you can ensure that you have the best possible viewing experience with your new TV.

Take into Account the Room Size

When deciding on the size of your new TV, it’s important to consider the size of the room where it will be placed. The size of the TV should be in proportion to the distance between the screen and the viewer. If the TV is too small for the room, the viewing experience may be compromised, and if it’s too big, it may overpower the space.

A general guideline for determining the ideal TV size is to measure the distance between where you will be sitting and where the TV will be placed. For a comfortable viewing experience, the general rule of thumb is to multiply the distance in inches by 0.84. For example, if you will be sitting 10 feet away from the TV, the ideal size would be around 84 inches (or 7 feet).

It’s also important to consider the layout of the room and any potential obstructions. For example, if you have a large entertainment center or shelving unit, you may need to choose a smaller size TV to fit within the available space. On the other hand, if you have a spacious room with ample seating, a larger TV may be more appropriate.

Another factor to consider is the viewing angle. If you have a wide seating arrangement or plan to have multiple viewers, you may want to opt for a larger TV to ensure everyone can see the screen comfortably.

Ultimately, the size of the TV should be determined by your personal preferences and the specifics of your room. By taking into account the room size, distance from the screen, layout, and viewing angle, you can choose the perfect TV size that will enhance your overall viewing experience.

Remember to always measure twice and consider all factors before making your final decision!

Understanding the Impact of TV Size on Viewing Experience

When it comes to buying a new TV, one of the most important factors to consider is the size. The size of your TV not only impacts the aesthetics of your room, but also the overall viewing experience. Understanding how TV size affects your viewing experience can help you make an informed decision.

First and foremost, the size of your TV directly affects how immersive your viewing experience will be. A larger TV screen can make you feel like you’re part of the action, as it fills your field of vision and creates a sense of being in the movie or show that you’re watching. On the other hand, a smaller screen may not provide the same level of immersion, as it limits your field of vision and can make you feel detached from the content.

In addition to immersion, the size of your TV also affects the clarity and detail of the images you see. A larger screen allows for more pixels and therefore a higher resolution, which means you’ll be able to see more detail in the picture. This is especially important if you plan on watching high-definition content or playing video games, as it enhances the visual experience and brings everything to life.

However, it’s important to note that the impact of TV size on viewing experience is not solely determined by the size itself. The viewing distance also plays a crucial role. If you sit too close to a large TV, you may notice pixelation or graininess in the image, which can be distracting. Similarly, sitting too far from a small TV can result in a loss of detail and make the picture appear less engaging.

To determine the ideal TV size for your viewing experience, it’s important to consider both the size of your room and the viewing distance. As a general rule of thumb, the distance between your TV and seating should be about twice the diagonal length of the TV. For example, if you have a 50-inch TV, you should ideally sit around 100 inches, or 8.3 feet, away from the screen. This will help ensure that you can fully appreciate the picture quality without straining your eyes.

Ultimately, choosing the right TV size for your viewing experience is a personal decision that depends on your preferences and viewing habits. By considering factors such as immersion, resolution, and viewing distance, you can make an informed choice that will enhance your overall enjoyment of your favorite movies, shows, and games.

The Benefits of a Larger Screen

When it comes to choosing the right TV, size is an important factor to consider. While some people prefer smaller screens for their space-saving benefits, there are several advantages to choosing a larger screen size.

One of the main benefits of a larger screen is the immersive viewing experience it offers. With a bigger display, you can feel like you’re part of the action, whether you’re watching your favorite movie or playing a video game. The larger screen provides a more cinematic feel, making it easier to get lost in the story and appreciate the details.

In addition to the immersive experience, a larger screen can also enhance the clarity and detail of the content you’re watching. With more pixels packed into a bigger area, you’ll be able to see finer details and enjoy sharper images. This can be especially beneficial when watching high-definition or 4K content, as you’ll be able to fully appreciate the quality and clarity.

Furthermore, a larger screen can also improve your viewing comfort. With a bigger display, you won’t have to strain your eyes as much to see the content. This can be particularly helpful if you plan on watching TV for extended periods of time. A larger screen can also make it easier to see text and graphics, eliminating the need to squint or sit too close to the TV.

Another advantage of a larger screen is the ability to enjoy a wider viewing angle. With a bigger display, you’ll have a larger area where the picture remains clear and vibrant, even if you’re not sitting directly in front of the TV. This can be beneficial if you have a larger living room or if you often have multiple people watching the TV from different angles.

Finally, a larger screen can also make your home entertainment setup more visually appealing. Whether you choose a sleek, minimalist design or a more elaborate setup, a larger TV can become a focal point in the room and elevate the overall aesthetic. It can also make it easier to host watch parties or movie nights, as everyone will have a clear view of the screen.

While a larger screen may come with a higher price tag, the benefits it offers can make it a worthwhile investment. Whether you’re looking for a more immersive experience, enhanced clarity, improved comfort, wider viewing angles, or an aesthetically pleasing setup, a larger screen can provide it all.

The Drawbacks of a Smaller Screen

While smaller screens can be a more budget-friendly option, there are some drawbacks to consider when deciding what size TV to buy.

One major drawback is the potential for smaller screens to limit your viewing experience. If you’re watching a movie or a sports event, a smaller screen may not provide the same immersive experience as a larger one. Details may be harder to see, and the overall impact of the content may be diminished.

Another drawback is the limited space for on-screen content. If you enjoy multitasking or using picture-in-picture functionality, a smaller screen may not accommodate all the information or images you want to display. This can be particularly frustrating if you’re using your TV for gaming or productivity purposes.

Additionally, smaller screens may have a lower resolution compared to larger ones. This means that the picture quality may not be as sharp or detailed, especially when viewing high-definition or 4K content. If you’re an avid movie or gaming enthusiast, a smaller screen may not do justice to the visual experience.

Lastly, smaller screens may not have as wide of a viewing angle as larger ones. This means that the optimal viewing position may be more restricted, and people sitting off to the side may not have the same viewing experience as those in the center. This can be a significant drawback if you frequently have family or friends gathering to watch TV together.

While a smaller screen may be a suitable choice for some individuals or specific situations, it’s essential to weigh these drawbacks against your personal preferences and intended use before making a final decision on what size TV to buy.

Considering the Resolution and Picture Quality

When choosing the right size TV for your needs, it’s important to consider the resolution and picture quality that you desire. The resolution refers to the number of pixels on the screen and determines the level of detail and sharpness in the image. Higher resolutions generally result in clearer and more lifelike pictures.

The most common resolutions for TVs are Full HD (1080p), Ultra HD (4K), and 8K. Full HD is suitable for smaller TVs up to 32 inches, while Ultra HD provides a more immersive viewing experience for larger TVs. 8K is the latest and highest resolution available, offering an unprecedented level of detail, but it’s still relatively new and limited in availability.

Another important factor to consider is the picture quality technology used by the TV. LED and LCD panels are the most common and affordable options, offering good overall picture quality. However, if you want a higher level of image quality, you might consider OLED or QLED panels. OLED TVs have individually lit pixels, resulting in deeper blacks and better contrast, while QLED TVs use quantum dots to enhance color and brightness.

It’s also worth noting that HDR (High Dynamic Range) technology plays a significant role in enhancing picture quality. TVs with HDR support can display a wider range of colors and offer improved contrast, resulting in more vibrant and realistic images. If you enjoy watching movies or playing video games with stunning visuals, HDR-compatible TVs are highly recommended.

• Consider the resolution you desire - Full HD, Ultra HD, or 8K.
• Think about the picture quality technology - LED, LCD, OLED, or QLED.
• Look for HDR support for more vibrant and realistic images.

By considering the resolution and picture quality, you can ensure that the TV you choose provides an immersive and visually satisfying experience, regardless of its size.

How Resolution Affects Image Detail

When choosing a TV, one of the key factors to consider is its resolution. Resolution refers to the number of pixels that make up the display. A higher resolution means more pixels, resulting in a clearer and more detailed image.

The most common resolutions available in TVs today are Full HD (1920 x 1080 pixels) and 4K Ultra HD (3840 x 2160 pixels). Full HD offers a good level of detail for most viewing situations, but 4K Ultra HD takes it a step further by providing even more clarity and sharpness.

With a higher resolution, you can see fine details that would be difficult to distinguish on a lower-resolution screen. This is particularly important when watching high-definition content, such as Blu-ray movies or streaming services that offer 4K content. The increase in resolution allows you to fully appreciate the level of detail that these sources provide.

However, it’s worth noting that the benefits of higher resolution can vary depending on the size of the TV and the viewing distance. Generally, the larger the TV, the more noticeable the difference between resolutions. If you have a smaller TV or tend to sit farther away from the screen, you may not fully benefit from the increased detail of a higher resolution.

In addition to resolution, other factors like panel technology and image processing also play a role in image quality. A high-resolution display combined with advanced technologies can result in stunning visuals, bringing your favorite movies and shows to life.

In conclusion, when considering what size TV to buy, it’s important to take resolution into account. A higher resolution can provide a significant improvement in image detail and clarity, especially when viewing high-definition content. However, it’s important to consider the viewing distance and screen size to ensure you get the most out of the resolution.

The Importance of HDR and Color Accuracy

When it comes to buying a TV, one important aspect to consider is the HDR (High Dynamic Range) capability and color accuracy. HDR greatly enhances the viewing experience by providing a wider range of colors and better contrast between light and dark areas. It allows for more realistic and vibrant images, bringing movies, TV shows, and games to life.

Color accuracy is also crucial in ensuring that what you see on the screen reflects the artistic intention of the content creators. A TV with poor color accuracy can distort the colors, making the picture look unnatural or dull. On the other hand, a TV with accurate colors can reproduce the intended hues and tones accurately, providing a more immersive and enjoyable viewing experience.

When choosing a TV, look for models that support HDR standards such as HDR10, Dolby Vision, or HLG (Hybrid Log-Gamma). These standards ensure compatibility with a wide range of HDR content, including streaming services like Netflix and Amazon Prime Video.

In addition to HDR, consider the color accuracy of the TV. Look for TVs that have a wide color gamut and support color calibration technologies like HDR10+ or Dolby Vision IQ. These features help reproduce colors as accurately as possible, offering a more true-to-life representation of the content.

It’s important to note that while HDR and color accuracy can greatly enhance the viewing experience, the quality of the content itself also plays a significant role. It’s always recommended to watch high-quality, HDR-enabled content to fully appreciate the capabilities of your TV.

In conclusion, HDR and color accuracy are important factors to consider when buying a TV, as they greatly impact the quality of your viewing experience. By choosing a TV that supports HDR standards and offers accurate colors, you can enjoy a more immersive and true-to-life visual experience. Remember to also take into account the quality of the content you watch to fully make the most of your TV’s capabilities.

Evaluating the Features and Functionality

When choosing a new TV, it’s important to evaluate the features and functionality to ensure it meets your needs and expectations. Here are some key aspects to consider when assessing a TV’s features:

By carefully evaluating the features and functionality of different TVs, you can choose the one that best suits your preferences and needs, ensuring an enjoyable viewing experience for years to come.

Smart TV Capabilities for Streaming and Apps

When choosing a new TV, one of the key factors to consider is its smart TV capabilities. Smart TVs have become increasingly popular in recent years, offering an array of features that make it easier than ever to stream your favorite shows and movies, as well as access a wide range of apps and online content.

With a smart TV, you can access popular streaming services like Netflix, Hulu, and Amazon Prime Video without the need for an external streaming device. This means you can enjoy a seamless viewing experience, all from the comfort of your couch.

In addition to streaming services, smart TVs also offer a range of apps that allow you to do everything from checking the weather and browsing the web to playing games and listening to music. Many smart TVs also have built-in voice control capabilities, so you can easily navigate through apps and content using simple voice commands.

When considering the smart TV capabilities of a particular model, it’s important to check if it has a user-friendly interface. Some smart TVs have interfaces that are intuitive and easy to navigate, while others may be more complicated and confusing to use. Look for a TV with a well-designed user interface that allows you to easily find and access the content you want.

Another important consideration is the availability of apps. Some smart TVs have a wide selection of apps available, while others may have a more limited offering. Before making a purchase, it’s a good idea to check if the TV has the apps you use most frequently, such as streaming services, news apps, or social media platforms.

Overall, a TV with strong smart TV capabilities can greatly enhance your entertainment experience. Whether you’re a avid streamer or enjoy playing games, having a smart TV that offers a wide range of streaming options, apps, and a user-friendly interface can make a world of difference.

Connectivity Options for External Devices

When purchasing a new TV, it’s important to consider the connectivity options available for external devices. These options can greatly enhance the functionality and versatility of your TV, allowing you to connect various devices such as gaming consoles, Blu-ray players, sound systems, and streaming devices.

Here are some of the common connectivity options found in modern TVs:

Before purchasing a new TV, consider the external devices you plan to connect and ensure that the TV has the necessary connectivity options to accommodate them. This will ensure a seamless and enjoyable user experience.

Budgeting for Your TV Purchase

When it comes to buying a new TV, it’s important to set a budget to ensure you are making a purchase that is within your means. Here are some factors to consider when budgeting for your TV purchase:

1. Size: The size of the TV can greatly affect the price. Larger TVs tend to cost more, so consider how big of a TV you really need for your space.
2. Resolution: TVs come in a variety of resolutions, with higher resolutions typically costing more. Decide on a resolution that fits your needs and budget.
3. Features: TVs offer a range of features, such as smart capabilities, HDR support, and built-in speakers. Consider which features are important to you and factor them into your budget.
4. Brand: Different brands offer TVs at different price points. Research and compare brands to find one that meets your quality and budget requirements.
5. Warranty: Consider purchasing an extended warranty to protect your investment. Factor in the cost of the warranty when budgeting for your TV purchase.

Once you have a clear understanding of your needs and priorities, you can set a realistic budget for your TV purchase. Keep in mind that it’s also important to shop around and compare prices to ensure you are getting the best deal possible within your budget.

Understanding the Cost vs. Value Trade-Off

When it comes to buying a new TV, the cost is an important factor to consider. However, it’s also essential to understand the value you’ll be getting in return for your investment. The cost vs. value trade-off is a critical concept to grasp when making a TV purchase.

The cost refers to the price you’ll be paying upfront for the TV. It’s essential to set a budget and stick to it to ensure you don’t overspend. Consider your financial situation and determine how much you’re willing and able to spend on a new TV.

On the other hand, the value of a TV encompasses several factors beyond the initial cost. This includes the quality of the picture and sound, the reliability and durability of the TV, as well as any additional features and functionalities that may enhance your viewing experience.

Keep in mind that a higher upfront cost doesn’t necessarily mean better value. Evaluate the features and specifications of different TV models to determine whether they align with your preferences and needs. Consider factors such as screen resolution, HDR support, refresh rate, and smart TV capabilities.

Another important aspect to consider is the long-term value of the TV. Will it still be relevant and functional in a few years? How long do you expect the TV to last? It’s worth investing in a TV that will provide you with many years of enjoyment and use.

Additionally, it’s crucial to consider the cost of ownership. This includes electricity usage, potential repair or maintenance costs, and any additional accessories or equipment you may need to purchase to fully utilize the TV’s features.

Lastly, while it’s tempting to solely focus on getting the best deal or finding the cheapest TV available, it’s important to consider the overall value you’ll be receiving. A TV that meets your needs, provides a superior viewing experience, and lasts for years can be worth the higher upfront cost.

In conclusion, when buying a new TV, it’s essential to strike a balance between cost and value. Set a budget, evaluate the features and specifications, consider long-term value and cost of ownership, and prioritize a TV that aligns with your needs and preferences. By understanding the cost vs. value trade-off, you’ll be able to make an informed decision and enjoy your new TV for years to come.

Considering Long-Term Savings with Energy Efficiency

When buying a new TV, it’s important to consider the long-term savings that can be achieved through energy efficiency. TVs that are more energy-efficient can help you save money on your electricity bill as well as reduce your carbon footprint.

Energy-efficient TVs consume less power while still providing excellent picture quality. Look for TVs with an Energy Star rating, as they meet strict efficiency guidelines set by the Environmental Protection Agency. These TVs are designed to use less energy during operation and standby mode.

One way to determine the energy efficiency of a TV is by looking at its annual energy consumption, measured in kilowatt-hours (kWh). This information is usually displayed on the TV’s energy guide label. By comparing the annual energy consumption of different TVs, you can make a more informed decision about which one will save you the most money in the long run.

It’s also important to consider the size of the TV when thinking about energy efficiency. Generally, larger TVs consume more energy than smaller ones. So if energy savings are a priority, it might be worth considering a slightly smaller size that still meets your viewing needs.

Another energy-saving feature to look for is automatic brightness control. This feature adjusts the TV’s brightness based on the ambient lighting in the room, reducing unnecessary power consumption. Some TVs also have power management features that automatically turn off the TV after a certain period of inactivity.

By considering energy efficiency when buying a new TV, you can not only save money in the long term but also contribute to a greener environment. It’s a win-win situation that can make your TV viewing experience more enjoyable and sustainable.

Researching Brand and Model Reliability

When buying a new TV, it’s important to research the reliability of different brands and models to ensure you’re making a wise investment. Investing in a reliable brand and model can save you from future headaches and expenses.

Here are some steps you can take to research brand and model reliability:

1. Read customer reviews and ratings: Check out online retailers, such as Amazon or Best Buy, and read reviews from customers who have purchased the TV you’re interested in. Look for trends in the reviews, paying special attention to comments about reliability, durability, and any issues encountered.
2. Visit consumer review websites: Websites like Consumer Reports and CNET provide detailed reviews and ratings for various brands and models. These websites often conduct rigorous testing and provide unbiased information on reliability and performance.
3. Ask for recommendations: Talk to friends, family, or co-workers who have recently purchased a TV. Find out what brand and model they chose and ask about their experience with reliability and customer service. Personal recommendations can be valuable in making an informed decision.
4. Check for recalls: Visit the websites of the TV brands you’re considering and look for any recalls or known issues with specific models. Manufacturers often offer recall information and solutions to address potential problems.
5. Consider warranty and customer service: Look into the warranty provided by different brands and models. A longer warranty period can indicate a manufacturer’s confidence in the TV’s reliability. Additionally, research the customer service reputation of the brand. Good customer service can be crucial if you encounter any issues with your TV down the line.

By taking the time to research brand and model reliability, you can give yourself peace of mind and ensure that your new TV will provide reliable performance for years to come.

Reading Consumer Reviews and Ratings

When it comes to buying a TV, one of the most helpful resources available to consumers is reading reviews and ratings from other customers. This allows you to get a better understanding of the TV’s performance, picture quality, and overall satisfaction before making a purchase.

There are several websites and online forums where you can find consumer reviews and ratings for TVs. Some popular options include Amazon, Best Buy, and CNET. These platforms typically have a large number of reviews for various TV models, making it easier to compare different options.

When reading reviews, it’s important to consider the overall consensus. Look for TVs that have consistently positive reviews and high ratings. This suggests that the TV is likely to meet your expectations and provide a good viewing experience.

However, don’t solely rely on the overall rating. Take the time to read individual reviews to get a sense of what specific features or aspects of the TV customers liked or disliked. Pay attention to any recurring themes or common complaints, as this can give you a better idea of any potential issues.

Keep in mind that not all reviews are created equal. Some reviews may be biased or unreliable, so it’s important to look for reviews from verified purchasers or reputable sources. Take the time to read a range of reviews to get a well-rounded perspective.

Additionally, consider the context of the reviews. People’s preferences and expectations can vary, so it’s important to consider your own needs and preferences when reading reviews. What may be a deal-breaker for one person may not be a factor for you.

Overall, reading consumer reviews and ratings can be a valuable tool in helping you make an informed decision when buying a TV. It allows you to benefit from the experiences of others and can give you a better idea of what to expect from a particular TV model.

Checking Warranty and Support Options

When buying a TV, it’s important to consider the warranty and support options offered by the manufacturer or retailer. A warranty can provide you with peace of mind that your investment is protected in case of any defects or malfunctions.

Before making a purchase, be sure to read the warranty terms and conditions carefully. Look for information on the duration of the warranty, what it covers, and any limitations or exclusions. Some warranties may only cover certain parts or types of damage, so it’s important to understand exactly what is included.

In addition to the warranty, it’s also worth considering the support options available. Check if there are customer support hotlines or online forums where you can seek assistance if you encounter any problems with your TV. Having access to reliable support can make a big difference if you run into any technical issues or need help troubleshooting.

Another factor to consider is the availability of repair services. Find out if there are authorized service centers in your area that can handle repairs for your specific TV model. This can be especially important if you’re buying a higher-end TV with advanced features that may require specialized expertise for repairs.

Some manufacturers may also offer additional support services, such as extended warranties or protection plans. These can provide additional coverage beyond the standard warranty period, giving you further peace of mind. However, it’s important to carefully evaluate the cost and benefits of these options to determine if they are worth the additional expense.

In conclusion, when purchasing a TV, don’t forget to consider the warranty and support options. Research the warranty terms, understand what is covered, and look for reliable support channels. Being informed about these factors can help ensure that you make a well-informed decision and protect your investment in the long run.

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